![]() ![]() In 2012 the company made $300 million in profit from beer sales alone. Today Al Ahram is based in Obour City produces a variety of local and international brands of beer, including Heineken, Desperados and the iconic Stella. ![]() Stella remains by far the most popular beer in Egypt, with 47.5 million liters sold in 2016 (equivalent to a third of Egypt's total beer consumption), and ABC, which markets Stella as well as non-alcoholic Birell (the second most popular beer in Egypt), controls 89 percent of Egypt's beer market. It was acquired once again by Heineken International in 2002. In 1997 the government sold the company to Egyptian businessman Ahmad Zayat who restructured it and introduced a line of non-alcoholic beverages to the company's portfolio. The Stella brand was unified under government ownership and continued to be mass-produced. In 1963 the companies were consolidated under the name Al Ahram Beverages Company (ABC), after being nationalized by the socialist government of Egyptian president Gamal Abdel Nasser. Under Heineken's ownership Pyramid Brewery took on the Arabized name Al Ahram Brewery. This acquisition coincided with growing nationalist sentiment and a political drive for increased native involvement in businesses, or Egyptianization. In 1937 Heineken International became a major shareholder in both breweries. Both breweries produced and sold a beer named Stella, each based on completely different recipes. The modern beer industry in Egypt was founded by Belgian businessmen in 1897, with the establishment of Crown Brewery in Alexandria and later the Pyramid Brewery in Giza. Stella, a lager brewed by Al Ahram Beverages Company ![]()
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